Privacy policy
Privacy Policy
Last updated: [2026-05-05]
This Privacy Policy describes how Acendsion ("we," "us," or "our") collects, uses, and discloses personal information when you visit, use, or make a purchase on acendsion.com (the "Services").
acendsion.com is operated by Acendsion, a Sweden-based business that sells exclusively to customers in the United States. The Services are powered by Shopify.
By using the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information.
1. Service Area
Acendsion sells and ships only to customers in the United States. While our business is based in Sweden, we do not market to or accept orders from customers in the European Union, the United Kingdom, or other regions outside the U.S.
If you are accessing this site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and Sweden, where our servers, service providers, and business operations are located.
2. Personal Information We Collect
When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. We collect the following categories of personal information depending on how you interact with the Services:
Contact details — your name, billing address, shipping address, phone number, and email address.
Financial information — credit card or debit card numbers, payment account information, transaction details, payment confirmation, and other payment-related data. Payment card information is processed by Shopify's payment processors and is not stored on our systems.
Account information — your username, password, account preferences, and settings.
Transaction information — items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your order history.
Communications with us — the content of messages you send us through customer support, email, or other channels.
Device and technical information — your IP address, browser type, device identifiers, operating system, and similar technical information.
Usage information — how you interact with the Services, including pages viewed, time spent, clicks, and navigation patterns.
3. How We Collect Personal Information
We collect personal information from the following sources:
- Directly from you, when you create an account, place an order, contact us, sign up for our email list, or otherwise interact with the Services.
- Automatically, through cookies, tracking pixels, and similar technologies when you use the Services. See Section 8 for more on cookies.
- From service providers, such as Shopify, payment processors, fulfillment partners (including Supliful), and analytics providers, who collect or process information on our behalf.
- From advertising partners, who may share information with us about your interactions with our advertisements on third-party platforms.
4. How We Use Your Personal Information
We use your personal information for the following purposes:
To provide the Services. Processing orders, fulfilling deliveries, managing your account, providing customer support, processing returns and refunds, and operating subscription billing.
To communicate with you. Sending order confirmations, shipping updates, subscription reminders, customer service responses, and other transactional messages.
For marketing and advertising. Sending promotional emails (with your consent where required), displaying advertisements on third-party platforms, and personalizing the content you see based on your activity.
For security and fraud prevention. Authenticating your account, detecting and preventing fraudulent or unauthorized activity, and protecting the safety of our users and business.
For analytics and improvement. Understanding how customers use the Services so we can improve our products, content, and user experience.
For legal compliance. Complying with applicable laws, responding to legal process, and enforcing our terms and policies.
5. How We Disclose Personal Information
We disclose your personal information in the following circumstances:
Service providers. We share information with vendors who perform services on our behalf, including:
- Shopify — e-commerce platform, hosting, and payment processing
- Supliful — supplement fulfillment and shipping (for supplement orders)
- Email service providers — for transactional and marketing emails
- Analytics providers — for usage analytics
- Customer support tools — for managing customer inquiries
These service providers are contractually obligated to protect your information and use it only for the purposes for which we engage them.
Advertising and marketing partners. We may share information with advertising platforms (such as Meta and Google) to deliver targeted advertisements. Depending on your state of residence, you may have the right to opt out of this sharing — see Section 7.
Business transfers. If Acendsion is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction.
Legal reasons. We may disclose information when required by law, in response to valid legal process (such as subpoenas or court orders), to enforce our terms, or to protect our rights, property, or safety, or that of our users.
With your consent. We may share your information for other purposes when you direct us to do so.
We do not sell your personal information for monetary consideration.
6. Cookies and Tracking Technologies
We and our service providers use cookies, pixels, web beacons, and similar tracking technologies to operate the Services, remember your preferences, analyze usage, and deliver advertising.
Categories of cookies we use:
- Strictly necessary cookies — required for the Services to function (e.g., shopping cart, login)
- Performance and analytics cookies — help us understand how users interact with the Services
- Functional cookies — remember your preferences and settings
- Advertising cookies — used to deliver relevant advertisements on third-party platforms
You can manage cookies through your browser settings or, where available, through our cookie consent tool. Disabling certain cookies may affect the functionality of the Services.
7. Your Privacy Rights (U.S. Residents)
Depending on your state of residence, you may have specific privacy rights under applicable U.S. state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), as well as similar laws in Virginia, Colorado, Connecticut, Utah, Texas, and other states.
These rights may include:
- Right to know / access. You may request to know what personal information we have collected about you and how we use and share it.
- Right to delete. You may request that we delete personal information we have collected from you, subject to certain exceptions (such as information needed for legal compliance or fraud prevention).
- Right to correct. You may request that we correct inaccurate personal information.
- Right to data portability. You may request a copy of your personal information in a portable format.
- Right to opt out of sale or sharing for targeted advertising. You may opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. To opt out, email us at acendsion@gmail.com or use the "Do Not Sell or Share My Personal Information" link in the footer of our website.
- Right to limit use of sensitive personal information. Where applicable, you may limit our use of sensitive personal information.
- Right to non-discrimination. We will not discriminate against you for exercising any of these rights.
To exercise any of these rights, contact us at acendsion@gmail.com with your name, the email address associated with your account, and a description of your request.
We may need to verify your identity before processing your request. You may also designate an authorized agent to submit requests on your behalf, in which case we may require proof of authorization.
We will respond to your request within the time period required by applicable law (typically 45 days, with the possibility of an extension).
If we deny your request, you may have the right to appeal our decision. To appeal, contact us at acendsion@gmail.com with the subject line "Privacy Rights Appeal."
8. Children's Privacy
The Services are intended for adults 18 years of age or older. We do not knowingly collect personal information from children under the age of 13 in compliance with the Children's Online Privacy Protection Act (COPPA), and we do not knowingly sell or share personal information of consumers under 16 years of age, in compliance with the CCPA/CPRA.
If you are the parent or guardian of a child under 13 who you believe has provided us with personal information, please contact us at acendsion@gmail.com and we will delete the information.
9. Data Security
We implement reasonable technical and organizational measures designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include encryption of payment information through Shopify's PCI-compliant infrastructure, secure server hosting, and access controls.
However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for keeping your account password confidential.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:
- For the duration of your customer relationship with us
- For up to 7 years after your last transaction, to comply with tax, accounting, and other legal obligations under Swedish bookkeeping law and U.S. tax law
- For longer periods where required by law, to resolve disputes, or to enforce our agreements
When personal information is no longer required, we will delete or anonymize it.
11. International Data Transfers
Although we sell only to U.S. customers, our business operations are based in Sweden. As a result, your personal information may be transferred between the United States, Sweden, and other countries where our service providers operate.
When personal information is transferred internationally, we rely on recognized transfer mechanisms and contractual safeguards to ensure your information is protected.
12. Third-Party Links
The Services may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites you visit.
13. Marketing Communications
If you have signed up for our marketing emails, you can unsubscribe at any time by:
- Clicking the "unsubscribe" link in any marketing email we send you
- Emailing us at acendsion@gmail.com with the subject line "Unsubscribe"
We will process your unsubscribe request within 10 business days, in accordance with the CAN-SPAM Act. Even after unsubscribing from marketing communications, we may still send you transactional messages related to your orders, account, and customer service.
14. Relationship with Shopify
The Services are hosted by Shopify Inc. ("Shopify"), which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services is transmitted to and shared with Shopify and its sub-processors, who may be located in countries other than where you reside.
To learn more about how Shopify processes personal information and any rights you may have, you can review the Shopify Consumer Privacy Policy at privacy.shopify.com/en or visit the Shopify Privacy Portal.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will post the updated policy on this page and update the "Last updated" date. For significant changes, we may also notify you by email or through a notice on the Services.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
16. Contact Us
For questions about this Privacy Policy, to exercise your privacy rights, or to file a complaint about our privacy practices:
Email: acendsion@gmail.com Response time: Within 1–2 business days for general inquiries; within the timeframe required by applicable law for privacy rights requests Company: Acendsion Address: Enskedevägen 162, 12248 Enskede, Sweden
If you are not satisfied with our response to a privacy concern, you may also file a complaint with the U.S. Federal Trade Commission at reportfraud.ftc.gov, or with your state's attorney general or consumer protection authority.
